Emporiuo Hair studio has been featured on channel 9 extra program in the making of the Be Cool products story.
Source: Extra Online
Cool Ernie grew up in freezing England before migrating down under 27 years ago where he could not find products for his hair type.
"It was falling out, I arrested it but it was falling out. Us fellas don't like that."
Being cool means being inventive - using old family recipes.
"They always use a lot of coconut oil you see and I said I'll go back to that. Mum is always right."
